FILMMAKER

I scripted, storyboarded, produced, directed, and edited a series of TV commercials after graduating film school. These were the first projects I worked on that demonstrated my passion for designing meaningful learner-experiences incorporating empathy and developing emotional impact. I won international awards, received recognition from news media, gained permanent collection at the Museum of Modern Art (MoMA), secured sponsorship on primetime network television, and raised awareness for an important social cause--reaching millions of viewers.

"THE BAG"
PSA on Anti-Racism

"THE DROP-OUT"
PSA on Staying in School

"THE BEATING"
PSA on Education

"CAPTURE IT"
Pratt Institute Commercial

MARKETING INSTRUCTOR / ONLINE LEARNING DEVELOPER

Developed and delivered instructor-led training and produced over 100 video lessons, employing differentiated instruction to meet the diverse learning needs of 140+ learners annually in both synchronous and asynchronous settings. Effectively integrated text, images, and audio/visual components using Camtasia, PowerPoint, and Photoshop to simplify complex concepts, resulting in enhanced comprehension and application.

THE SMART SALES FUNNEL

Lesson on Sales Funnels with One-Time-Offers (OTOs), Upsells, and Downsells taught to adult learners

MARKETING LESSON (excerpt)

Lesson on Marketing Terms taught to hundreds of high school marketing students (both online and in-person)

MERCHANDISING LESSON (excerpt)

Lesson on Visual Merchandising taught to hundreds of high school marketing students (both online and in-person)

PURL CAPTURE PAGES & PRODUCT LANDING PAGES

Developed an innovative web page builder (iPodiums) with 100+ customizable templates, enabling over 500 global clients to create personalized lead capture landing pages (pURLs). This allowed marketers to generate unlimited personalized URLs with prospects' names, boosting click-through rates by up to 500% and significantly increasing engagement and conversion rates through autoresponders and real-time email alerts for quicker follow-up.

Designed 10 high-conversion lead capture pages spotlighting a company's flagship products for over 200 independent sales representatives, resulting in hundreds of leads and over a 100% increase in sales. The success of these optimized pages prompted the CEO to commission 2 more comprehensive websites showcasing the company’s full product line and offline marketing materials, significantly contributing to substantial revenue growth.